AluK has launched its newly updated B2B website to support trade and commercial customers.
The website makes it easy for fabricators, installers and specifiers to access all the AluK content they need, with the emphasis on delivering the best customer experience.
Visitors can choose their customer type when they land on the site and they are directed straight to content tailored to their market.
For fabricators, there is information on products, how to collaborate with AluK on projects and the types of customer support available.
Specifiers can use the site to access AluK’s digital learning platform to register for CPDs, access microlearning content, view inspirational projects, and find key technical information.
The site has been refreshed with new project case studies, news and blogs and reflects AluK’s ongoing investment in digital and online tools to help and support customers.
Alex Gallop, AluK’s Marketing Communications Manager said: “The pandemic massively shifted our marketing focus online, and we’ve concentrated on making our online presence as useful and user-friendly as possible.
“We’ve already delivered a new digital learning platform this year, a dedicated Marketing Academy for customers, a new website for our London Design Studio and a new website for homeowners and, as a result, we’re seeing record numbers of visits and engagement.”