Home Glazed Extensions NARM launches homeowner-focussed marketing campaign

NARM launches homeowner-focussed marketing campaign

by Staff Writer

New rooflight guidance looks to address homeowner and self-builder complaints relating to sub-standard glass rooflights, which have either been sourced from a questionable supplier, or fabricated by a non-specialist builder.

NARM, the National Association of Rooflight Manufacturers, has developed a new marketing campaign targeting homeowners and self-builders, in addition to their regular communications with architects, contractors and other construction professionals.

Ian Weakford, NARM’s Marketing Committee Chairman explained: “Recently, we have received a number of complaints relating to sub-standard glass rooflights which have either been sourced from a questionable supplier, or fabricated by a non-specialist builder. Many of these have come from homeowners or self-builders, who have experienced problems with these installations. In some cases, there have been instances where safety of individuals both inside and outside their homes has been severely compromised. For this reason, we have extended our marketing efforts to reach out to these groups with information and advice to help them avoid these issues.”

The new campaign includes additional homeowner-focused sections on the NARM website; an information booklet entitled ‘Getting Rooflights Right: What to ask your builder or architect’, a display at the National Self-Build & Renovation Centre (NSBRC); and a series of articles and social media posts covering specific rooflighting subjects of interest to homeowners. 

NARM is the trade body representing the UK’s rooflight industry – and the leading independent authority on rooflighting best practice. To become a NARM member, a rooflight supplier must meet key criteria relating to product performance and quality. For this reason, NARM membership can be seen as an assurance of compliance with the relevant standards and legislation pertaining to rooflights in the UK.


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