In its 125th anniversary year, Kömmerling is positioning itself for the future with the realignment of its brand, with sustainability right at the heart of the new positioning and philosophy.
A completely new brand image, with a new logo and slogan suggests it is about taking action today and making the right decisions for tomorrow.
Dr. Peter Mrosik, Owner and CEO of profine, on the background to the brand relaunch said: “Living up to our responsibility means protecting the future. It’s up to us, the industry leaders of our time, to make a difference today. As determined and ambitious doers, we have the strength and the will to deliver positive change in everything we do.”
He continued: “But we want to be more than a pioneer, we also want to be a role model for others. For everyone who, like us, feels equally committed and capable of rising to this major challenge.
“Our goal is to create a sustainable loop for high-quality products made of synthetic materials. Today we develop the right solutions for tomorrow and set standards for a future worth living for. This is what our Kömmerling brand stands for.”
The ‘Today for Tomorrow’ message becomes the central brand core, which will be reflected in all products, images and social media communication. The communication of the brand is said to put responsibility and sustainability issues into focus and the new Kömmerling logo displays natural elements like the sun and water in abstract form and embodies circularity.
The new branding will be rolled out across Kömmerling UK’s marketing communications in the coming weeks and months.