Home News Everest’s demise serves as a ‘cautionary tale’, despite its ‘legacy of brand strength and innovation’ says former CEO

Everest’s demise serves as a ‘cautionary tale’, despite its ‘legacy of brand strength and innovation’ says former CEO

Everest’s former CEO has said that the retail giant will leave a “legacy of brand strength and innovation”, despite acknowledging that a “failure to evolve” is partly responsible for the ‘cautionary tale’ of its recent demise.

The household name entered administration, with redundancies announced at the end of April, after administrator, ReSovle, was unable to finalise the sale of the double glazing business as a going concern. 

Speaking to Total Fabricator, Simon Jarman, Founder of Clever Bean Accounting and former CEO and CFO of Everest, said: “As Everest’s former leader, it’s disheartening to see this great brand’s demise. It once stood as an industry titan, renowned for premium quality and pioneering innovation. There was a time that where Everest led, others followed, raising industry standards. Its heavyweight consumer marketing campaigns created significant product awareness, undoubtedly benefitting the industry as a whole.

“There was a time that where Everest led, others followed, raising industry standards”

“It goes without saying that its sales approach has often garnered criticism, sometimes warranted, and the failure to evolve and adapt to shifting consumer demands will no doubt have been a contributory factor in its downfall.

“Everest’s setbacks are a cautionary tale – no business can rest on its laurels – companies must continually evolve and innovate to stay customer-centric and ahead of the curve, particularly in this ultra-competitive industry. While unfortunate, perhaps this creates further opportunities for new glazing innovators committed to advancing the sector responsibly and ethically for long-term, sustainable growth.

“My heart goes out to all the loyal staff that find themselves without a role and I wish you all well with your search. Everest will be missed, not by everybody, but its enduring influence on the industry is a testament to its legacy of brand strength and innovation and cannot be denied.”

“Everest’s setbacks are a cautionary tale – companies must continually evolve and innovate to stay customer-centric and ahead of the curve, particularly in this ultra-competitive industry”

Administrator, ReSolve, has since struck a deal to sell certain assets of the failed business to Anglian Home Improvements, with the latter pledging to fulfil orders taken by its crashed rival.

While the terms of the deal are finalised, an interim agreement will enable customers to arrange completion or fulfilment of their orders, including those mid-way through the installation process, as well as forward bookings.

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