Home Glazed Extensions James Oliver Conservatories invests in workforce after £1m sales boost

James Oliver Conservatories invests in workforce after £1m sales boost

by George Lewis

Independent home improvement company James Oliver Conservatories is investing in its workforce of the future after securing a £1m sales boost in 2021.

It has invested over £250,000 into its new showroom in Lincoln, while it has taken on two new apprentice bricklayers as part of a recruitment drive that has seen employee numbers rise from 35 to 50 since the end of lockdown.

Part of the Conservatory Outlet retail network, the company has taken on the apprentice bricklayers to ensure the skills and knowledge of its skilled tradespeople is passed down to the next generation and to help its expanding fitting team cope with a rise in demand from homeowners pressing the button on improvement projects.

Interest has risen across all the firm’s product lines, including replacing conservatory roofs with solid roofs, complete living spaces, conservatories, orangeries and individual windows and doors.

“The last twelve months have been some of our busiest in our 40-year history and we’ve seen orders from all over the region, from the Lincolnshire coast across to Mansfield and parts of North Nottinghamshire,” explained Simon Ahearn, General Manager of James Oliver Conservatories.

“Ramping up activity has been a nice, but difficult challenge and we’ve found we need more staff in all parts of the business to make sure we can complete existing projects and deliver new work in timescales the clients are happy with.”

He continued: “We’ve taken on a lot of experienced people, but also recognised the need to grow our own staff and this has seen us invest in Lloyd and Zack, working with Lincoln College to help deliver a mix of practical and theoretical training, boosted by an internal mentoring programme with senior colleagues.”

James Oliver started the business more than 40 years ago, using his joinery background to launch a conservatory company that is now headed up by his two sons Tom and Will Oliver.

The Lincolnshire-based firm has also completely transformed its 17,500 sq ft showroom during lockdown to include 14 living space displays, a new specialist lighting centre and the launch of a new indoor furniture range to complement the existing external products, including sofas and dining ranges.

Simon went on to add: “Being part of the Conservatory Outlet network of retailers has been instrumental in our growth, giving us lots of external advice, help in creating a 3D walkthrough of our showroom and in industry-leading marketing support.

“The latter has been extremely useful, generating more than 2000 new leads in the last twelve months, many of which have been converted into actual sales. This has seen us move from being worried about a potential drop in orders when Covid-19 struck to trying to manage our best ever year.”


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