Home Doors Senior appointment for WarmCore

Senior appointment for WarmCore

Mark Frain has joined profine UK as national business development manager for WarmCore as interest in the hybrid window and door systems continues to rise.

The WarmCore range includes a next generation bifold door, a patio, flush residential and French doors, along with casement, flush and tilt and turn windows, and a range of ancillaries. profine is investing heavily in WarmCore and a new marketing campaign has begun which includes PR, advertising, direct mail, brochures, point of sale materials, web and social communications.

Mark has a diverse background at Heywood Williams, aluminium systems and in supply chain management. He said: “I’m delighted to be heading up the development of sales and business opportunities for WarmCore in the UK. It was incredibly well received at Fensterbau and we’ve already generated considerable interest in the UK since then.

“It’s a technically better product platform and, with the investment planned for the product and brand moving forward, I’m genuinely excited for the remainder of the year and beyond!”

www.profine-uk.com/warmcore

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