A Wigan fabricator has seen business growth one year after switching to full Rehau solution, according to the systems supplier.
After over 20 years in business, Orrell Windows decided to change profile house. Over a year on, its new partnership with Rehau has produced impressive results.
Orrell’s personalised sales approach was key to its decades-long growth, with in-showroom chats and tours helping its team identify customer aims and how its products can help – a level of attention-to-detail they saw mirrored in Rehau.
Making the switch
Switching profile house made sense to Chris Swift, Orrell’s operations manager.
“We’d worked with our previous supplier for a while, but something was missing,” he said. “By contrast, our customers already know the Rehau brand’s quality and reputation – they sell themselves, which makes my life easier.
“Regardless, we were apprehensive about switching and had questions about the onboarding process. Honestly, we had excuses ready for delaying the project, including how recommissioning our machines would impact our factory setup. But then we met the Rehau team.”
Trisha Naik, north west area sales manager for Rehau, spoke to Orrell Windows about what the company could offer.
“Opening conversations with Orrell were very ‘open book’,” she said. “We discussed their growth goals, and what success would look like. This made the onboarding process seamless – we understood their concerns and provided peace-of-mind, running the team through our process step-by-step.”
Chris said: “Switching was simple. Their technicians were fantastic, carrying out tooling surveys and managing the factory shutdown and changeover. It was truly a flawless transition.”
The complete package
Trisha also introduced the Orrell team to Rehau’s Authorised Partner (AP) Programme.
“Orrell’s listing as an AP allows customers to search for them on our database,” she said. “Consequently, they’ve seen more business leads come in. As an AP, Orrell now also work closely with our technical team to ensure regulatory compliance, so homeowners can trust the high-quality products are being used and fitted and correctly.
“Orrell decided to stock the entire Rehau range, including accessories such as Yale hardware, trickle vents and steels, to expand product availability. They’ve moved from a multi-supplier model to solely receiving Rehau components, cutting down excessive order time.”
Becoming an AP and sole Rehau stockist has positively impacted Orrell’s growth targets and wider team.
“The industry is forever changing with new trends and colours emerging – you’ve got to diversify to be successful,” Chris said. “Rehau makes the difference here. Their product range keeps us competitive and simplifies ordering. With clear product lead times, I know exactly when components will be delivered.”
Growing relationship
He continued: “Since becoming an AP, we’ve also received excellent marketing support from Rehau. It’s the little things – stickers on vans, uniforms for staff – that make a big difference. It reinforces that we’re a trusted fabricator working with a reputable supplier, giving homeowners peace of mind.
“I’m proud of what we do, from our quality products to our factory’s output. But in the past year, it’s like Rehau has given us an extra boost. I remember when we made our first Rehau window – I was blown away by the quality.
My advice to fabricators looking to switch? Don’t hesitate. If you’re in this industry and care about product quality, make the change. You won’t regret it.”