Coventry-based Blinds in Glass Group has created an IGU brand that promises to concentrate on quality: the IGu Club.
BiGG MD Ian Woolley said: “We deliver to window companies all over the country, and everywhere we were being told the same story – that they were being let down consistently by their standard IGU supplier. Whether it was the level of service, substandard product or scratched glazing, poor IGU supply was negatively impacting their business.
“The conversations grew into an almost club like environment, in which discussions evolved into what we saw as a gaping opportunity to put together a solution – one that would give our customers that reassurance and reliability that was sorely missing. It is from this that the IGu Club arose, driven by a universal change needed for standard IGUs.”