Deceuninck reports on why, after three years of successful collaboration, e-commerce pioneer Burbage Custom Windows has extended their partnership.
Switching to Deceuninck at the start of 2022, Hinckley-based fabricator Burbage Custom Windows (BCW) has never looked back.
Gaining confidence in supply, price stability and steadfast support from the off, BCW’s recent decision to extend its partnership with the PVCU systems house for another three years was not a difficult one.
“We’ve signed another three-year, fixed-term deal with Deceuninck, formalising our agreement until 2028,” BCW operations manager Dan Richards said.
“It was an absolute no-brainer for us to stick with them, because we’ve seen so many positives since we’ve been working together.”
Growth trajectory
With both companies sharing a strong service ethic and forward-thinking approach, Deceuninck has been instrumental in enabling the fabricator to continue it strong growth trajectory in the e-commerce space.
Deceuninck’s expansive colour offer, consistent service, and broad product portfolio have played a key role in helping BCW scale its online sales platform to record levels, achieving an increase in annual online revenue of more than 20%. The mutually rewarding collaboration has helped BCW to forge ahead over the last three years, with 90% of its business now generated through its online platform, www.modernupvcwindows.co.uk.
“We started talking to the team at Deceuninck during the Covid pandemic when there was a lot of uncertainty and issues with the supply of raw materials,” Dan said.
“They were able to offer the stability we needed to advance the business, and we felt we could rely on them from the word ‘go’.
“We’re also very happy with their track record on things like sustainability, and the numerous service benefits they’ve brought to the table. Our relationship is continually evolving for the better.”
Backed by Deceuninck’s ongoing support with things like PAS24 certification, product diversification and targeted marketing initiatives, BCW is perfectly positioned for long-term, sustainable growth.
With a heritage spanning more than three decades, the family-run fabricator and installer manufactures the Deceuninck 2800 suite, selling energy efficient, high-performing window and door products to installers, tradespeople, and homeowners across the UK.
An early adopter of Deceuninck’s British-designed and extruded Slider TT24 triple-track sliding patio door, the systems house provided full tooling, comprehensive training, and marketing support.
“The TT24 triple-track is a great addition to our range,” Dan said. “Deceuninck gave us a lot of assistance to get fabrication up and running, which was fantastic, and we’re really starting to reap the rewards now.”
Having more than doubled its total business revenue since the Covid period, 2025 is shaping up to be BCW’s biggest year on record, and Dan is optimistic about the future, despite wider market challenges.
“Our partnership with Deceuninck has enabled us to keep thriving at a time when industry volatility remains a concern for many window and door companies,” he said.
“Fixing our agreement for another three years provides us with the service, confidence and stability we need to build on that momentum and take BCW from strength to strength.”
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